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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.

Analytics 118
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages. ADD TO BAG. Outstanding. Oh, that makes sense.

Framework 164
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Salesforce holds as its guiding value “to make sure Salesforce is a platform for change,” delivering on initiatives such as renewable energy, carbon-neutral cloud computing, and green building certification. Take Semrush, a platform for SEO, PPC, and content-related research. Image source. Building a community. Image source.

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24 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

My wife and I started this business and built our home out of reclaimed wood and building materials in the name of the environment and being eco-friendly. So at 62 years old instead of preparing to retire, I started a green energy business called Waste to Energy Systems. Thanks to Alex Winston, PPC Protect Limited ! #17-

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. They need a solution and your name pops up into their head and they type. If they are like every other company that obsesses with PPC and Yahoo! People familiar with your brand.

Analytics 123
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Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132
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What you have to know about conversion optimization

ConversionXL

Stating your company name as the first thing and throwing around superlatives like “finest quality” don’t convince much. Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. What about here?