UTM Parameters: A Complete Guide for Traffic Attribution
ConversionXL
FEBRUARY 26, 2020
The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.
Let's personalize your content