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For example, Kashi Dark Cocoa Karma Shredded Wheat Biscuits features the story of Wyoming-based farmer Newton Russell, who was one of first farmers to pilot the Certified Transitional protocol (an initiative to help farmers transition fields from conventional to organic) and grew the wheat featured in the first batch of this new cereal.
When the Mets got to the World Series, they release a kettle corn flavored ice cream with blue and orange M&Ms and a contest on social media around naming the ice cream. It fits just as well into Gowanus, Brooklyn as it does Iowa, Kansas, and Wyoming. Creativity is at the heart of everything they do. That's Ample Hills.
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