7 A/B Testing Resources for Startups and Solo Developers
mashable.com
NOVEMBER 4, 2010
A/B testing differs from multivariate testing in that it only tests one variable at a time; in other words, you change only the button color (not the button copy or any images) and see how many users click the red button versus the green button. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust. Million Diners.
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