Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. They will be quickly exposed and, with consumer voices amplified by social media, cause far more damage to the business than any short-term benefit.” Advertisers could take advantage of their lack of self-control.
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