Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

ReadWriteStart

JANUARY 26, 2012

Next Rushabh Shah pitched SustainAbin, a concept that anchors on the assumption that 83 million people are searching for how to practice a green lifestyle. This is the domain of PPC and SEO, and the market is very competitive, buying extremely expensive. before any investor would even consider investing. SustanAbin.

Jacksonville 114

Jacksonville Florida PPC Programming 114

Occam's Razor

SEPTEMBER 5, 2023

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Level 2 (Green): These metrics/methods get you to learn actually useful things.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. If they are like every other company that obsesses with PPC and Yahoo! In Google Analytics you will see this in your reports: Keyword "ASOS Fashion": Visits: 2.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

JULY 29, 2014

Example of a In-Page Analytics in “full view” mode, with color highlights that help call out the more or less popular links on the page, with cool colors (blue, green) representing least popular links and warm colors (orange, red) representing most popular links. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.

Analytics 128

Analytics Campaign Search Customer 128

Occam's Razor

OCTOBER 31, 2011

Making that green graph useless. Problem one is that "red" denotes "good" in this case and "green" represents "bad." " Here's something very, very simple you should understand and slavishly follow: Red is bad and Green is good. And we recommend doing more SEO.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

MAY 14, 2012

No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009).

Analytics 129

Analytics Search Advertising Metrics 129

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Every search engine's SEO algorithm is unique. I use the data above to customize my SEO strategy for each search engine. compared to Ask, etc.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. and Google provide world class web analytics tools for free.

Analytics 136

Analytics Web Non-Compete Campaign 136

ConversionXL

SEPTEMBER 29, 2015

It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? This approach isn’t much better than guessing.

Conversion 48

Conversion SEM PPC Web 48

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ).

Campaign 130

Campaign Analytics Metrics Search 130

Transformify

DECEMBER 7, 2019

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost.

Hiring 95

Hiring Syndicate Syndication Social Media 95

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. How did you find your passion?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 14, 2014

A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Look at the green, white and red cell colors to focus on certain zones and get a sense for your performance. (In

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

FEBRUARY 9, 2015

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Getty is the fourth green line. We need to shift our strategy to more dramatic focus on SEO. We (Getty Images) get very valuable context for our performance. So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60