ConversionXL

DECEMBER 11, 2012

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. The software I used said Variation 1 has 0% chance to beat Control. But “green vs orange” is not the essence of A/B testing. I started a test for a client.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" There are few things more complicated in analytics (all analytics, big data and huge data!) " low.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 26, 2020

Scanned QR codes. Initially created by Urchin Software, which was acquired by Google to build Google Analytics, Urchin Tracking Modules (UTMs) are a set of five query parameters that we can append to a link pointing to our website. What if you could group all campaigns into yellow, green, or general? What are UTM parameters?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

NOVEMBER 4, 2011

This division is done automatically by software (see the end of the article). Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. 50% of the traffic is showed page A, and the other 50% is taken to page B.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

JULY 19, 2013

Billion lost in 2009, to $9 Billion in 2011, the amount of money lost due to cart abandonment has been climbing rapidly over the last few years. Green Monday. My instinct says this is likely due to lower priced carts contain higher amounts of commodity goods, so searchers abandon specifically to find a better price elsewhere.

Software Review 129

Software Review Technical Review Email Architecture 129

maplebutter.com

JANUARY 8, 2013

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Getty is the fourth green line. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? So we are dead last. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) There are dozens of companies making healthy, organic green juices. A print ad?

Greece 48

Greece PPC Audience Retention 48