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Lets review some actual ads and landing pages. Landing page has no copy except for the productname. “Invoicing application” vs “fall is love with your accounting software” They didn’t even say “invoicing application” which is what I searched for and what the ad said. 7 Kashflow.
Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). There are some audiences who exhibit that behavior. ADD TO BAG. Outstanding.
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