Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Google was clear that they WOULD NOT go into this business. Amazon was planning on working with GoTo.com but actually pulled out just before launch.

Product 350

Product Tuvalu Dilution Incubator 350

Startup Lessons Learned

SEPTEMBER 15, 2008

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. One last note on reporting. Sometimes it makes sense to measure the micro-impact of a micro-change.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 30, 2008

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Great post, very educational. Great piece!

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Both Sides of the Table

MARCH 25, 2016

You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. ” If you launch a fizzy water product you may think your competitors are Badoit and San Pelligrino but a substitute product might be flat water like Propel or cold green tea. And influencers may help once or twice but ultimately nothing is free.

Startup 150

Startup Seed Money DC Software Review 150

Occam's Razor

JUNE 4, 2012

Pink highlights are the metrics showing AdWords performance, in green are the metrics showing onsite performance. PS: Couple other related posts you might find interesting: PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Eight million (!) impressions result in 66k visits (what is up with that!).

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Analytics Campaign Search Customer 128

ConversionXL

SEPTEMBER 29, 2015

It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? This approach isn’t much better than guessing.

Conversion 48

Conversion SEM PPC Web 48