The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. Are you ready for a new logo?
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