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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

For example, by using high-res EEG headsets and eye trackers on Polish and Dutch IKEA customers, researchers learned about consumer reactions to green business strategies, which helped identify which business models customers were likely to accept, never accept, or accept in a few years.

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Startups in stealth mode need one piece of advice - Discussion

news.ycombinator.com

Hacker News new | comments | ask | jobs | submit login Startups in stealth mode need one piece of advice. I work for a stealth startup. The idea is just a very small part of the reason why we are in stealth. If we are not in stealth mode, it will just draw unwanted attention. niyazpk 215 days ago | link.

Stealth 41
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Lessons Learned: Achieving a failure

Startup Lessons Learned

Build a world-class technology platform, with patent-pending algorithms and the ability to scale to millions of simultaneous users. Build the product in stealth mode to build buzz for the eventual launch. Stealth is a customer-free zone. Conduct constant focus groups and usability tests. We can skip the chasm.