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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

What guerilla tactics do you want to use? Do they have a tighter integration with Facebook and therefore are getting lower-cost customer adoption – fix that. Did they crawl through Craigslist spamming people to acquire customers more rapidly? What’s fair game? What’s not? Never be dismissive.

Startup 313
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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. As a startup, you probably don’t have much money to spend on marketing or product development.

Startup 198
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4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. Professionalisms AirSign guerilla marketing marketing Patrick Walsh'

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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Look no further than below and you’ll find a list of 13 excellent UX tips from startups like Square, Path, Uber and more.

Cofounder 157
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An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

Creative Problem Solving (CPS) Entrepreneurial Guerilla Innovation Innovation Open Innovation American Express Buckminster Fuller Bucky Fuller comprehensivist connecting dots corporate culture Creativity cross domain knowledge garden wall IBM Louis Gerstner outsider research RJR Nabisco Who Says Elephant''s Can''t Dance'

Guerilla 106
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Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. Ideas Aren’t Innovation. And creation is an awful lot about ideas.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

20 creative guerilla marketing campaigns – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link]. 33 Tips For Beginner Designers.