Gregg Fraley, Author of Jack's Notebook

JULY 26, 2012

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. Ideas Aren’t Innovation. And creation is an awful lot about ideas.

Las Vegas 80

Las Vegas Guerilla Small Business Naming 80

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 4, 2013

Creative Problem Solving (CPS) Entrepreneurial Guerilla Innovation Innovation Open Innovation American Express Buckminster Fuller Bucky Fuller comprehensivist connecting dots corporate culture Creativity cross domain knowledge garden wall IBM Louis Gerstner outsider research RJR Nabisco Who Says Elephant''s Can''t Dance'

Guerilla 106

Guerilla Technical Review Restful Audience 106

Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

The Startup Magazine

DECEMBER 16, 2021

This is where seeking out a proven, professional Forex trading course provider can be invaluable, much like the educational resources offered by Guerilla Trading that are designed to assist traders at all stages. . Having the right capital management system in place is one of the most essential parts of Forex trading.

Guerilla 107

Guerilla Management Community Design 107

The Next Web

AUGUST 10, 2013

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Look no further than below and you’ll find a list of 13 excellent UX tips from startups like Square, Path, Uber and more.

Cofounder 157

Cofounder Guerilla Startup Analytics 157

Up and Running

MAY 12, 2020

Start doing guerilla marketing. Alert the press (reach out to local newspapers, radio stations, businesses, and so on). Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Create a paid advertising campaign.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Hearpreneur

DECEMBER 28, 2022

One of the biggest pivots we’re personally making for next year is our focus on cost-effective, guerilla marketing efforts. Thanks to Kyle Slaymaker, The Slaymaker Method ! #19- 19- Cost-effective marketing. Photo Credit: Kristina Owen. We’re taking full advantage of cost-effective link-building opportunities for our website fitdogster.com.

Social Media 125

Social Media Entrepreneur Retention Finance 125

crowdSPRING Blog

MARCH 13, 2014

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. It takes 3 years [before you know if your startup can be a real business] – crowdspring.co/1kK2ZJ8. ReadWrite – crowdspring.co/1ekm5xR.

Social Media 96

Social Media Small Business Design Media 96

Both Sides of the Table

OCTOBER 11, 2011

What guerilla tactics do you want to use? Do they have a tighter integration with Facebook and therefore are getting lower-cost customer adoption – fix that. Did they crawl through Craigslist spamming people to acquire customers more rapidly? What’s fair game? What’s not? Never be dismissive.

Startup 313

Startup Guerilla Silicon Valley Portfolio 313

ReadWriteStart

APRIL 1, 2011

We discussed guerilla p.r., Janardhan Swahar from Salem, India, presented Swayam Foods , a health food company that is focused on the Indian palette across snacks, quick-to-prepare items, etc. The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels.

India 119

India Guerilla Entrepreneur New Zealand 119

SiliconHills

MARCH 11, 2019

This is guerilla warfare,” McNamee said. In an ironic twist, Roger McNamee, author of Zucked: Waking up to the Facebook Catastrophe, is taking out ads on Facebook to sell his book. Facebook is a powerful social network and his book exposes the flaws in the social network and Facebook is also a way to get […].

Social Network 66

Social Network Guerilla Networking Austin 66

crowdSPRING Blog

MARCH 2, 2011

20 creative guerilla marketing campaigns – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link]. 33 Tips For Beginner Designers.

Social Media 95

Social Media Small Business Design Media 95

Up and Running

JULY 10, 2013

This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Greg at Berry Sleepy : . “We We started selling our product online this January, and in the first week, we were just trying to get the word out with social media and guerrilla marketing. It was a humbling start.

Guerilla 94

Guerilla Customer Public Relations Marketing 94

YoungUpstarts

OCTOBER 27, 2018

Logo stickers form the backbone of any solid guerilla marketing campaign. These essential items will put your logo in front of customers, tying together your overall branding identity. Branded stickers are a versatile way to spread your logo all over. Hand them over to your customers and let them stick them anywhere.

Customer 166

Customer Guerilla Social Media Viral 166

YoungUpstarts

DECEMBER 8, 2014

I have to remind myself that interactions with others are not guerilla warfare; nor are they tools to help me confirm what I already believe. My mind always wants to formulate a response or counterattack instead of really listening to what the other person is saying. Maybe yours is the same way!) Get less rigid.

Artificial Inteligence 182

Artificial Inteligence Guerilla Leadership Technology 182

crowdSPRING Blog

JUNE 13, 2013

20 Innovative examples of guerilla advertising | Desizn World – [link]. Collection of Free Photoshop Patterns – [link]. 30 Popular Movie Posters Design to Inspire You – [link]. 10 Beautiful Creative Advertising Masterpieces – [link]. Stunning Flyer Design For your Inspiration – 30 Examples – [link].

Social Media 95

Social Media Small Business Design Media 95

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Up and Running

SEPTEMBER 8, 2016

Start doing guerilla marketing. Alert the press (reach out to local newspapers, radio stations, businesses, and so on). Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Create a paid advertising campaign.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

The Startup Magazine

NOVEMBER 29, 2018

Guerilla Marketing. Improving it can help your business grow much faster than what you initially imagined. Source: Pexels. You can do many different things in order to improve your word of mouth marketing campaigns. However, the following were proven to be highly effective. For instance, Red Bull’s recent stunts increase their results.

Campaign 103

Campaign Guerilla Marketing Public Relations 103

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Gregg Fraley, Author of Jack's Notebook

OCTOBER 15, 2012

Tennessee Ernie Ford, sang about the lack of money in his hit “Sixteen Tons” Guerilla Innovation- Chapter 12. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. The working title is Guerilla Innovation. You choose. *.

Guerilla 84

Guerilla Tennessee Angel Investor Small Business 84

Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” This post is the 11th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Chapter 10. ” I reviewed two tools for doing so.

Guerilla 85

Guerilla Small Business Stock Entrepreneur 85

Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. This Guerilla Innovation post is about the amping up part. This post is the 10th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. You have to amp those ideas before you start marketing and selling.

Guerilla 85

Guerilla Small Business Audience Programming 85

Gregg Fraley, Author of Jack's Notebook

JULY 31, 2012

Guerilla Innovation Chapter Eight. Now, the point of this chapter of Guerilla Innovation is to form a new daily practice, a behavior. This post is the 9th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Everything is Stimuli for Scaffolding to Better Ideas.

Guerilla 86

Guerilla Small Business Analytics Partner 86

Gregg Fraley, Author of Jack's Notebook

OCTOBER 12, 2012

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. This post is the 12th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Hollywood Innovator, Lucille Ball.

Guerilla 87

Guerilla Seed Money Small Business Partner 87

The Startup Magazine

APRIL 17, 2020

Street marketing is a type of guerilla marketing that’s highly experimental and can gain plenty of attention if executed correctly. Take some time to learn more about your customer base and what incentivizes them most. Be sure social sharing or hashtag usage is a part of your entry guidelines as well. Street Marketing.

Advertising 90

Advertising Guerilla PPC eCommerce 90

YoungUpstarts

JANUARY 13, 2016

Guerilla marketing. Around Easter and Christmas time plenty of local schools and charities will be putting on events featuring raffles and competitions, this is a great opportunity to donate gift vouchers or products to be handed out to the winner, who might become a life long customer after using your product or service.

Guerilla 100

Guerilla Marketing Distribution Networking 100

Women Entrepreneurs Can

JANUARY 4, 2021

You might even want to think about using some guerilla marketing tactics to draw attention. Similar to an open house, the smell of baked goods reminds people of home and makes them feel more relaxed. It can draw people towards your stall over others that might be available instead. Get the Right Manpower.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 10, 2012

Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. The working title is Guerilla Innovation. Isn’t it weird that this post on small business innovation survival is Chapter Thirteen? First realize that survival is not just about money exactly.

Guerilla 84

Guerilla Small Business Salary Partner 84

Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book. This year saw me do two blasts of related posts, call them series blogs.

Guerilla 97

Guerilla Viral Leadership Framework 97

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Version One Ventures

SEPTEMBER 8, 2014

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time.

Guerilla 158

Guerilla Seed Money Vertical Early Stage 158

Gregg Fraley, Author of Jack's Notebook

FEBRUARY 14, 2014

Creative Problem Solving (CPS) Creativity and Self-Expression Guerilla Innovation Humor Idea Generation Idea Management Innovation Pop Culture brainstorming Creativity education film Gregg Fraley ideation Innovation Excellence innovation film clips Jack Black movies teams using innovation film clips'

Guerilla 72

Guerilla Audience Management 72

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 24, 2014

Creative Problem Solving (CPS) Creativity and Self-Expression Entrepreneurial Guerilla Innovation Idea Generation Idea Management Innovation ask for ideas CEO Creativity Freddy Prinz ideas innovation culture innovation cycles on-going operations operations Osborn-Parnes Osborn-Parnes-Basadur structured creative problem solving suggestion box'

Guerilla 105

Guerilla Operations Salary Framework 105

ConversionXL

AUGUST 4, 2020

You could use quick-and-dirty guerilla research methods (e.g., The “aware but yet to buy” as well as recently churned segments can offer up a ton of insights. Pick your research methods depending on what you need to discover.

SQL 117

SQL Software Review Agile Metrics 117

K9 Ventures

APRIL 14, 2020

Because, to rent a U-haul, put a banner on it and park yourself in South Park is about as good as it gets for Guerilla Marketing. I happened to see Jeff’s tweet on my timeline and thought to myself: “I have no idea what this company does yet, but I like how they think.” And obviously it was working because Jeff tweeted it, and I saw it.

Cofounder 127

Cofounder Venture Capital Guerilla India 127

Campus Entrepreneurship

NOVEMBER 9, 2011

Seth Godin has a list for fall reading list (h/t Startup Mason ) and I thought I’d pass along the guerilla marketing book he recommends: The Best of Guerilla Marketing–Guerilla Marketing Remix. (My I’m going to download the first chapter to the kindle app on my iPad.

Guerilla 37

Guerilla Marketing Business Plan Startup 37