Gregg Fraley, Author of Jack's Notebook

SEPTEMBER 29, 2014

Four Criteria for Hiring an Innovation Keynoter. You don’t have to hire me as your innovation speaker, but if you hire one, you’ll be well served if you pay attention to these four criteria and my comments in bold. My audiences and those who hire me consistently give me great marks. ” Shameless Plug.

Hiring 105

Hiring Guerilla Audience Leadership 105

YoungUpstarts

OCTOBER 27, 2018

If your company’s going to a trade show, another option is to hire a barista able to make the logo in the foam of a cup of coffee. Logo stickers form the backbone of any solid guerilla marketing campaign. Modern baking techniques and edible inks make it easy to stamp a logo on pastry or other foodstuffs.

Customer 166

Customer Guerilla Social Media Viral 166

Version One Ventures

SEPTEMBER 8, 2014

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

Guerilla 158

Guerilla Seed Money Vertical Early Stage 158

ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156

Marketing Startup Guerilla Canada 156

The Startup Magazine

NOVEMBER 29, 2018

Guerilla Marketing. It is generally recommended to hire a professional instead of doing it in-house. Improving it can help your business grow much faster than what you initially imagined. Source: Pexels. You can do many different things in order to improve your word of mouth marketing campaigns. You need to stand out. Conclusions.

Campaign 125

Campaign Guerilla Marketing Public Relations 125

Gregg Fraley, Author of Jack's Notebook

JANUARY 4, 2019

Because I have a gathering at my house the next day, I hire a plumber, who comes in on a Saturday (weekend rates). You can learn by doing, by researching, by hiring expertise, and by getting training. I find a bottle of Irish whiskey and make a hot toddy. And then another. Plumber looks at my work and laughs with abandon.

Hiring 67

Hiring Engineer Community Guerilla 67

The Startup Magazine

APRIL 17, 2020

Street marketing is a type of guerilla marketing that’s highly experimental and can gain plenty of attention if executed correctly. Take some time to learn more about your customer base and what incentivizes them most. Be sure social sharing or hashtag usage is a part of your entry guidelines as well. Street Marketing.

Advertising 114

Advertising Guerilla PPC eCommerce 114

Gregg Fraley, Author of Jack's Notebook

MARCH 4, 2014

A team is hired and ready. You can’t run a business on automatic pilot — nor an innovation program. Large organisation’s often run innovation programs on auto pilot. In theory, on the surface, everything looks in place. A process has been defined. There’s an experienced manager. The team has adequate resources.

Employee 97

Employee Guerilla Leadership Chicago 97

Gregg Fraley, Author of Jack's Notebook

MAY 1, 2018

If you know in your heart that you don’t have that thinker on your team, find them, hire them. Someone needs a spark of superior inventive talent, or you won’t have the quality ideas you need to succeed. It depends on your business, but having superior talent on board is necessary.

Framework 64

Framework Agile Lean Technical Review 64

Version One Ventures

SEPTEMBER 8, 2014

A perfect example is when businesses are suddenly flooded with cash, they opt to buy the biggest trade show booth rather than thinking of creative ways to gain attention via smart guerilla marketing around the expo center. Pitfall #3: Tackling too many things at the same time. Pitfall #4: Culture of “we’ve done it”.

Guerilla 90

Guerilla Seed Money Vertical Early Stage 90

crowdSPRING Blog

SEPTEMBER 13, 2010

Most important lesson: hire a 6-foot tall chicken to promote your brand. How a small business used a guerilla tactic to build buzz and drive traffic. Look for opportunity where none existed before and try to learn from that which is around you every day. OK Go, or how to use exercise equipment for visibility and profit.

Viral 107

Viral Campaign Small Business Guerilla 107

The Startup Magazine

FEBRUARY 23, 2018

You can also try some guerilla marketing efforts for your business too, as those can be relatively cheap. In addition, be sure to find out the legal requirements about hiring a staff, workman’s compensation, and anything else you may need to keep your business on the up and up. In fact, you don’t even have to spend a lot of money.

Guerilla 90

Guerilla Startup Social Media Naming 90

Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2014

Or are we willing to to shut the door to those people on the margins hanging on by their fingernails — waiting tables, pouring espresso drinks and working at the country club — and hope those hired to come to the valley to work for established companies will re-create the magic?

Silicon Valley 85

Silicon Valley San Jose Indiana Alabama 85

Women Entrepreneurs Can

JANUARY 4, 2021

You might even want to think about using some guerilla marketing tactics to draw attention. This isn’t the case and it’s quite common for companies to hire professional marketing teams to ensure that they make the right impression. Get the Right Manpower.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

YoungUpstarts

OCTOBER 16, 2017

The company famously hired actors to pose as tourists and ask random people to take pictures of them with this cool, new device, sparking their curiosity in the process. This tactic works great for new movies, books, or gadgets. Pay it forward. This tactic relies on small acts of kindness done for complete strangers.

Flash 162

Flash Marketing Stealth Social Media 162

Up and Running

APRIL 18, 2016

Your initial funding budget will also likely go toward any branding or advertising, and you may also decide to rent office space and hire employees, which is a fairly large expense. Step 6: Choose a location and hire employees. How many employees will you need to hire? How to Hire Your First Employee.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60

crowdSPRING Blog

SEPTEMBER 6, 2017

If you’re not ready to pull the trigger and hire a business coach today, we’ve got you covered. In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Hiring a business coach can certainly be a wise choice. 1) Brad Sugars. 5) Scott Hallman.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56

crowdSPRING Blog

SEPTEMBER 6, 2017

If you’re not ready to pull the trigger and hire a business coach today, we’ve got you covered. In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Hiring a business coach can certainly be a wise choice. 1) Brad Sugars. 5) Scott Hallman.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

Hearpreneur

DECEMBER 28, 2022

We are also investing more in our team by hiring additional staff and providing more training and development opportunities. My business will be pivoting to provide more in-person support to clients by hiring a team of remote assistance specialists. Thanks to Kyle Slaymaker, The Slaymaker Method ! #19- 19- Cost-effective marketing.

Social Media 127

Social Media Entrepreneur Retention Finance 127

Gregg Fraley, Author of Jack's Notebook

MARCH 18, 2016

Why not hire an “On call,” that is, temporary, Innovation Veep? Because that person will be hired by management, he or she will also have their support getting started. Get the assistance you need to crank up regular innovation cycles — that might mean hiring a Temporary Innovation Veep.

Metrics 48

Metrics Hiring Leadership Management 48

Gregg Fraley, Author of Jack's Notebook

AUGUST 22, 2018

Hiring a professional facilitator can be a big help, but facilitative leadership is something that needs to be around 100% of the time. Inappropriate meeting behavior that shuts down others, hosing collaborative work. Teams and work groups don’t know how to be collaborative.

Framework 55

Framework Agile Lean America 55

Gregg Fraley, Author of Jack's Notebook

AUGUST 8, 2017

If you hire an outside facilitator even once or twice a year, it makes financial sense to get the training and save on those expensive consulting fees. Creativity and innovation training feeds innovation like wood wool feeds flame. Did I mention you’ll save money if you have a good, well-trained, facilitator on staff?

Denver 55

Denver Framework Design Programming 55

David Teten

OCTOBER 1, 2015

The reality however is that entrepreneurs should only play the equity game with newer, very focused firms that specialize in this practice and not traditional work for hire or a blend. Help identify key technologist and product hires to transition in-house (week 13 onward, however this can take 1 year).

Software Development 60

Software Development Software Developers Software Review Technical Cofounder 60

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? The former focussed on biz.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

infochachkie.com

SEPTEMBER 24, 2011

At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. … You should only give hired-gun contractors this much equity if you consider your company to be of very little value. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Interviews.

Equity 40

Equity Silicon Valley Cofounder PR 40

Gregg Fraley, Author of Jack's Notebook

AUGUST 24, 2014

One of the reasons companies hire expensive agencies and consultants is because those agencies have dynamic, well-trained, inventive, and experienced facilitators. Or they hire experience. How hard it is to keep a group of a dozen people engaged for a half day, a full day, or a couple days? See here for details and to register.

Guerilla 115

Guerilla Chicago PR Design 115

infochachkie.com

DECEMBER 5, 2011

As noted in Beware The Consultant , such pay-for-hire charlatans barter their time for your money – the more time they trade with you, the more of your money they take. DoubleClick’s Guerilla Marketing Legacy. |. Guerilla Marketing Fail – What I Learned From The Austin Police. |. infoChachkie. LinkedIn. 5 Comments. 6 Comments.

Naming 40

Naming Technical Review Product Product Name 40