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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Hire a good small business accountant. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Create a website.

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Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Guerilla Marketing. Brands can instantly stand out when they properly use PR in order to amplify the buzz that exists or just create brand new buzz. This is much easier than what you might think right now when you use PR in an appropriate way. It is generally recommended to hire a professional instead of doing it in-house.

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The Ultimate Work From Home Checklist

Up and Running

Build an active online presence (be your own PR person!). Start doing guerilla marketing. Hire a good small business accountant. Obtain a business mailbox —this will give you a street address and help you get found in search results without giving away your home address, or an impersonal P.O. Box address. Create a website.

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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 things that suck (about hiring new employees) and 10 things companies can do about it – [link]. 5 things that suck (about hiring new employees) and 10 things companies can do about it – [link]. 20 creative guerilla marketing campaigns – [link]. The image above shows an unusual collection of bookshelves.

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Innovation Facilitation — Death is Easy, Magic Takes Training

Gregg Fraley, Author of Jack's Notebook

One of the reasons companies hire expensive agencies and consultants is because those agencies have dynamic, well-trained, inventive, and experienced facilitators. Or they hire experience. The big picture would include the mission and goals of the organization, the real ones, that are often masked behind PR/MBA speak.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

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