Remove Guerilla Remove Lean Remove Marketing
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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Even before determining product market fit, it’s important to get early validation and feedback. 12) Use lean UX principles. Ori Goshen, Co-Founder & VP R&D, Tawkon.

Cofounder 157
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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Conduct market research. Once you’ve determined that you’re ready and able to start a home-based business, you’ll need to conduct market research to see if your idea is viable. Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Invest in printed marketing materials.

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The Ultimate Work From Home Checklist

Up and Running

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Invest in printed marketing materials. Create a marketing plan.

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Why Your Small Budget Shouldn’t Hold Your Startup Back

YoungUpstarts

If you’re just entering the market with your startup, you’ll probably already be getting a little frustrated by your small budget. You Can Use Guerilla Marketing Efforts. Guerilla marketing is useful for any business that has a limited budget but does want to have a big impact on their target audience.

Guerilla 190
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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

I’ve been looking for suggestions for an initial deal structure that is appropriate for the theoretical case of a trusted dev shop putting in $100k in market-value of services over a 6 month period in time. Accounting for those resources as “investment” at fair market value is a pretty straightforward way to value contribution.

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Seven Innovation Fundamentals for Leaders

Gregg Fraley, Author of Jack's Notebook

You will fail with: Lean, Agile, Design Thinking, TRIZ, Stage-Gate, Osborn-Parnes CPS, KILN’s FuseTrail, or a homegrown/blended framework. Domain Knowledge, understanding your area and market, deeply. The science and the technology, and, the ever-changing market and customers.

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Closure

Steve Blank

Any guerilla sales tactics somebody may know for situation like this? You just can’t change this mainstream customer with a direct approach. I bet there are a lot more wasteful spending when the purse-holders are always on the risk-averse side.