Guerilla Lean Marketing 
The Next Web
AUGUST 10, 2013
1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. Even before determining product market fit, it’s important to get early validation and feedback. 12) Use lean UX principles. Ori Goshen, Co-Founder & VP R&D, Tawkon.
Up and Running
MAY 12, 2020
Conduct market research. Once you’ve determined that you’re ready and able to start a home-based business, you’ll need to conduct market research to see if your idea is viable. Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Invest in printed marketing materials.
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Up and Running
SEPTEMBER 8, 2016
Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Incorporate milestones and metrics into your Lean Plan. Invest in printed marketing materials. Create a marketing plan.
YoungUpstarts
APRIL 2, 2018
If you’re just entering the market with your startup, you’ll probably already be getting a little frustrated by your small budget. You Can Use Guerilla Marketing Efforts. Guerilla marketing is useful for any business that has a limited budget but does want to have a big impact on their target audience.
David Teten
OCTOBER 1, 2015
I’ve been looking for suggestions for an initial deal structure that is appropriate for the theoretical case of a trusted dev shop putting in $100k in market-value of services over a 6 month period in time. Accounting for those resources as “investment” at fair market value is a pretty straightforward way to value contribution.
Gregg Fraley, Author of Jack's Notebook
MAY 1, 2018
You will fail with: Lean, Agile, Design Thinking, TRIZ, Stage-Gate, Osborn-Parnes CPS, KILN’s FuseTrail, or a homegrown/blended framework. Domain Knowledge, understanding your area and market, deeply. The science and the technology, and, the ever-changing market and customers.
Steve Blank
NOVEMBER 19, 2009
Any guerilla sales tactics somebody may know for situation like this? You just can’t change this mainstream customer with a direct approach. I bet there are a lot more wasteful spending when the purse-holders are always on the risk-averse side.
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