Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Management overhead and skills required go up.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Management overhead and skills required go up.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Management overhead and skills required go up.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

The Startup Magazine

NOVEMBER 29, 2018

Guerilla Marketing. This is actually one of the reasons why so many US presidents managed to rally huge groups of loyal followers in the past. Public Relations. Improving it can help your business grow much faster than what you initially imagined. Source: Pexels. However, the following were proven to be highly effective.

Campaign 125

Campaign Guerilla Marketing Public Relations 125

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Management overhead and skills required go up.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Management overhead and skills required go up.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Up and Running

APRIL 5, 2016

Katherine Faubion, General Manager of CycleBar, shares her experience on beginning social engagement early: “We researched and connected local social media groups that were a fit with our target customer base, including mom groups, wellness groups, and nonprofits.”. How can you get the media interested?

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60