Gregg Fraley, Author of Jack's Notebook

JULY 14, 2012

The insight that seemed to dawn on several of us at the same time is that there really isn’t a great innovation book geared for small business. ” The audience was nearly all small business people. It’s ironic really because small business is a huge source, maybe even the primary source, of innovation.

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Up and Running

SEPTEMBER 8, 2016

Of the 543,000 new small businesses started each month, approximately 52 percent of them are home-based. It’s no surprise really when you consider the primary reason for starting a business from home has to do with money (or lack thereof). Invest in printed marketing materials. Set up a business email account.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

YoungUpstarts

APRIL 2, 2018

If you’re just entering the market with your startup, you’ll probably already be getting a little frustrated by your small budget. This is always the way when you’re beginning to create a new business. There is always a shortage of cash for a business like yours, but maybe that’s not such a disastrous thing after all.

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Guerilla Startup Lean Finance 190

www.inc.com

JULY 9, 2010

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc. 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

The Startup Magazine

OCTOBER 2, 2024

In this way, you can use your scrappy, competitive attitude to potentially compete against larger forces in your market, without giving up the limitation that makes you special. That’s where guerilla marketing comes in. There’s where being small can be a real advantage.

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Gregg Fraley, Author of Jack's Notebook

JULY 31, 2012

Guerilla Innovation Chapter Eight. In my last post I introduced you to the concept of “Scaffolding” For those who are starting here, it’s essentially a thinking tool to take your mind to a new place — and aid in the objective of coming up with an innovative idea for your small business.

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Guerilla Small Business Analytics Partner 86

Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. You have to amp those ideas before you start marketing and selling. One of the things you have to accept as a reality, if you are an idea man or idea woman, is that ideas, almost always, need to be refined, improved, amped up, packaged, marketed, and, gulp, sold.

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Guerilla Small Business Audience Programming 85

Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” Idea amping is a way of life for an entrepreneur — and especially so for a small business one. Chapter 10. ” I reviewed two tools for doing so. They’re good tools.

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 10, 2012

Guerilla Innovation — Chapter Thirteen. Isn’t it weird that this post on small business innovation survival is Chapter Thirteen? One of the most telling statistics about starting a business is that the longer you can hold out the more likely it is you’ll survive and do well. It killed us.

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Guerilla Small Business Salary Partner 84

Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book.

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Guerilla Viral Leadership Framework 97

Gregg Fraley, Author of Jack's Notebook

AUGUST 8, 2012

Otherwise, here are instructions for all you Guerilla Innovators out there. This is your loosely defined business problem, challenge, or market-area opportunity. This post is the 10th in a series of posts related to innovation for small business, and is essentially an online, blogged, book.

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Gregg Fraley, Author of Jack's Notebook

MARCH 4, 2014

Just a small business with great tasting bagels in a good location. Take me out to the wall and shoot me — but in many companies this is a major problem. I used to frequent a bagel shop on the south side of Chicago. It wasn’t a chain. If you are failing one or more of the six reasons above, you’ve got work to do.

Employee 97

Employee Guerilla Leadership Chicago 97

crowdSPRING Blog

SEPTEMBER 6, 2017

If you’re not ready to pull the trigger and hire a business coach today, we’ve got you covered. We’ve curated a list of 7 exceptional small business coaches sharing some of their best advice. Brad Sugars is one of the top names in business coaching today. Image courtesy of Local Small Business Coach.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56

Gregg Fraley, Author of Jack's Notebook

JULY 19, 2012

Guerilla Innovation Chapter Three. Small Biz Creative Problem Solving. Small business innovation is simply this: one problem after another. And that means everything, first in market positioning, a clear point of difference, and if you’re not too early, customers with cash in hand, waiting for you.

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Guerilla Advertising Small Business Entrepreneur 78

crowdSPRING Blog

SEPTEMBER 6, 2017

If you’re not ready to pull the trigger and hire a business coach today, we’ve got you covered. We’ve curated a list of 7 exceptional small business coaches sharing some of their best advice. Brad Sugars is one of the top names in business coaching today. Image courtesy of Local Small Business Coach.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

Up and Running

AUGUST 5, 2014

I love writing, I enjoy making jewelry and I love the challenge involved in marketing products. My full-time job involves writing for Bplans , my evening meditation includes making jewelry and in whatever spare time I have after that, I enjoy keeping up with the latest digital marketing trends. Teach the business of the hobby.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

Small Business Force

AUGUST 31, 2011

I've heard so many entrepreneurs lament about the fact that their market has multiple competitors. It means there's actually a market for the product or service you're selling and an opportunity to find a niche for success. By their very presence, they give credibility to the market. But that doesn't mean you can't win.

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Guerilla Marketing Revenue Cost 34

Small Business Force

JULY 9, 2011

Many entrepreneurs are most defensive about the fact that their company is small, or worse, intimidated by the fact that their competitors are large. And by applying these same principals, the small business can succeed, time and again in competitive encounters! When, if truth be told, their size can be their biggest asset.

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crowdSPRING Blog

JULY 21, 2016

As Gary Vaynerchuk pointed out last year : The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. What could be better than that? Live video.

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Small Business Force

AUGUST 31, 2011

I've heard so many entrepreneurs lament about the fact that their market has multiple competitors. It means there's actually a market for the product or service you're selling and an opportunity to find a niche for success. By their very presence, they give credibility to the market. But that doesn't mean you can't win.

Guerilla 20

Guerilla Marketing Revenue Cost 20

Up and Running

APRIL 5, 2016

Do some market research to determine which paid advertising channels are your best bet, whether that be pay-per-click advertisements, traditional offline marketing, or a combination of these methods. “It’s always a bonus to be able to leverage coverage and information with paid advertising—be it social, PPC, or traditional,” says Erin.

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Small Business Force

SEPTEMBER 9, 2011

The entrepreneurial army has to behave like guerilla fighters, picking and choosing what battles to fight. Additionally, they need to know their enemy (competitor(s)), who they are, what they are pitching and pricing and how they sell it in the target market of the ideal customer. A guerilla fighter, can't have too many resources.

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Guerilla Customer Conversion Entrepreneur 28

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 20, 2015

Yes, it’s a market driven meritocracy. Let’s challenge government officials who spout rhetoric about personal responsibility but don’t support small business. And taxation and regulation relief are not the only ways to support small business! Yes, there is more to it than that. Yes, you can fail.

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Developer Entrepreneur Salary Government 48

crowdSPRING Blog

JULY 12, 2016

But regardless of whether or not you’re trying to catch ’em all, Pokémon Go should be spurring some major conversations in offices across the country, particularly in terms of marketing. Nintendo’s market value surging by $7.5 That’s some cheap marketing. Ok, so what exactly IS Pokémon GO? billion big.

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Social Media New York Mobile Media 48

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? They are many more examples.

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Technical Review Startup CTO Hire Cofounder 51

Up and Running

APRIL 18, 2016

On the one hand, a travel business can be fairly inexpensive to start, and you can often get away with limited staff and little upfront cost. That being said, success is largely dependent on finding the right niche in a fiercely competitive market. The Different Types of Business Plans. International Travel Agency Business Plan.

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crowdSPRING Blog

SEPTEMBER 13, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Other tactics leverage partnerships with other businesses to create mutual value and introduce our respective communities to one another’s services or product offering.

Viral 107

Viral Campaign Small Business Guerilla 107

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 12, 2012

Guerilla Innovation. I’ve written what amounts to a short book on innovation for small business these last couple months. This is a basic, but I think highly useful, field-guide-like innovation book for small business. This is part of what Guerilla Innovators do. Chapter Fourteen. Run to the Jungle.

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Guerilla Lean Small Business Business Model 94