Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

ConversionXL

AUGUST 4, 2020

Check out the social media links, sign up for the newsletter, and follow the checkout flow to make a purchase. Spend a day with delivery drivers, retail staff, and social media and customer support teams. You could use quick-and-dirty guerilla research methods (e.g., to help you choose which pants to buy. Customer-facing teams.

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SQL Software Review Agile Metrics 117

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Up and Running

SEPTEMBER 8, 2016

Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Network, a lot! Alert the press (reach out to local newspapers, radio stations, businesses, and so on). Create a paid advertising campaign.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

www.inc.com

JULY 9, 2010

As an instant-messaging and social media service, Meebo never really had trouble finding and attracting talent. They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." People would only get paid if the candidates got hired.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

YoungUpstarts

OCTOBER 27, 2018

Logo photobooths can spread your logo on social media. These booths allow customers to take pictures with friends and upload them to their social media. A highly used photobooth can increase your social media presence organically. Logo stickers form the backbone of any solid guerilla marketing campaign.

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Customer Guerilla Social Media Viral 166

Up and Running

JULY 10, 2013

We started selling our product online this January, and in the first week, we were just trying to get the word out with social media and guerrilla marketing. Success Stories #howididit berry sleepy first customer greg doring how i did it local media public relations' Greg at Berry Sleepy : . “We It was a humbling start.

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Guerilla Customer Public Relations Marketing 94

David Teten

OCTOBER 1, 2015

Design, development, and digital media shops, sometimes just a few years old, are doing bigger and bigger projects and come bearing cash flow and that scarcest resource, talent. During this process, we start opening up our tight network of product, data/growth and design advisors to help; what at OAB, we like to call Guerilla Development.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 10, 2012

Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. My very first business, Point Blank Media, I was forced to sell my share to my partner because I just couldn’t make it another month. The working title is Guerilla Innovation.

Guerilla 84

Guerilla Small Business Salary Partner 84

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm. Customer acquisition gets harder and more expensive.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

The Startup Magazine

APRIL 17, 2020

Street marketing is a type of guerilla marketing that’s highly experimental and can gain plenty of attention if executed correctly. Social media ads and PPC ads are a dime a dozen. Take some time to learn more about your customer base and what incentivizes them most. Street Marketing. Digital Signage.

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Advertising Guerilla PPC eCommerce 114

infochachkie.com

SEPTEMBER 24, 2011

you know of anyone in the social media marketplace that might be able to help? Guerilla Marketing Fail – What I Learned From The Austin Police. |. Interview: Mark Douglas, President & CEO, SteelHouse Media. |. I really appreciate your time and advice… Thanks again, Steve. John Greathouse. Got it now. 2 Comments.

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Equity Silicon Valley Cofounder PR 40

The Startup Magazine

FEBRUARY 23, 2018

Simply push information out via social media as a way to generate interest. You can also try some guerilla marketing efforts for your business too, as those can be relatively cheap. Marketing costs can be pricey, but marketing your startup is important if you want to make people aware you exist.

Guerilla 90

Guerilla Startup Social Media Naming 90

Gregg Fraley, Author of Jack's Notebook

JUNE 13, 2017

We constantly witness the global reach and influence of social media. A meaningful digital conversation would span a wide range of topics and technologies. Mobile devices, apps, commerce, and location have already changed our daily lives. Cloud infrastructure creates the backbone to connect the digital dots.

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Artificial Inteligence Technical Review Leadership Analytics 48

This is going to be BIG.

JANUARY 25, 2010

8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Join our panel of experts in media law, health care communications and digital/social media as we explore what this heightened government scrutiny may mean for PR practitioners, marketers and media strategists. RSVP: [link].

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Haiti Community Arkansas Vermont 60

YoungUpstarts

OCTOBER 16, 2017

Social media. It would be unfair to skip social media platforms as the most obvious and easily utilized channels for guerrilla marketing tactics. This basically means that you can find a dirty wall, and by using a stencil with your logo, simply clean parts of it to create the desired image.

Flash 162

Flash Marketing Stealth Social Media 162

SoCal CTO

FEBRUARY 17, 2007

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Los Angeles Social Media Starters What is Visible Networking? Dr. Karrer taught Computer Science for eleven years.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Women Entrepreneurs Can

JANUARY 4, 2021

First, you should make sure that you are announcing your intent to appear at the trade show on social media. You might even want to think about using some guerilla marketing tactics to draw attention. You don’t want to leave this to the last minute as your competitors will start months before. Get the Right Manpower.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

Up and Running

AUGUST 5, 2014

You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. Yin Wu of LoveGem Studio suggests using social media to engage with your customers. And, if you think that creative marketing is relegated to only the creative industries, you’re wrong!

Los Angeles 156

Los Angeles Guerilla Green CPA 156

Up and Running

APRIL 5, 2016

With a plan in place for your opening day, you’ll be able to ensure that you get plenty of customers in the door and generate enough media buzz to keep bringing in business long after. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Get in early. Alert the press.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

crowdSPRING Blog

JULY 21, 2016

The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation. But it should also be an exciting opportunities for businesses engaging in social media marketing. Facebook has also added fullscreen and video-only modes through the update. .”

Video 48

Video Hosting Social Media Guerilla 48

crowdSPRING Blog

JULY 12, 2016

Put it on social media. Plan and promote a battle royale at your gym, and use social media to report the blow by blows. They could also pin those special discounts they’re already talking about on social media to the map to get the incentives greater targeted exposure. I want THAT. Put it on your website.

Social Media 48

Social Media New York Mobile Media 48

Gregg Fraley, Author of Jack's Notebook

SEPTEMBER 29, 2017

Do this experiment: Make a list of the new digital technologies (AI, Social Media, Internet of Things, Robotics). Innovation leaders and CEO’s leave breakthrough on the table because their innovation processes leave out deliberate combinations. Then, make a list next to it of your existing products and IP portfolio.

Intellectual Property 51

Intellectual Property Framework Agile IP 51

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 20, 2015

Not everything can be funded through social media. Set up venture funds and seed funds that are accessible to everyone , not just an in-crowd dominated by those with access (the already affluent, prestigious school graduates, etc.) How about tax breaks for start-up founders?

Developer 48

Developer Entrepreneur Salary Government 48

infochachkie.com

DECEMBER 5, 2011

DoubleClick’s Guerilla Marketing Legacy. |. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Interview: Mark Douglas, President & CEO, SteelHouse Media. |. Kevin O’Connor Discusses The Secrets Of Success. |. 5 Comments. 6 Comments. Opening The Cloud: Marten Mickos, CEO of Eucalyptus Systems. |.

Naming 40

Naming Technical Review Product Product Name 40

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? This is kinda tailored for mobile apps!

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

ReadWriteStart

JULY 6, 2020

Then you find that the media doesn’t want to go anywhere near it? There’s no question that with today’s access to technology, coverage in the media is difficult to attain but you still might find yourself asking why: if my baby is so beautiful why does nobody want to hold it and rock it to sleep? THAT’S media worthy.

Marketing 156

Marketing Startup Guerilla Canada 156

Growthink Blog

JUNE 2, 2011

We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada. What do we call that as entrepreneurs? In front of any customers who will listen.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

Up and Running

APRIL 18, 2016

Plenty of your focus should go into social media marketing and more “guerilla marketing” tactics. “I That being said, combining both paid advertising with other guerilla tactics (both online and offline) will likely serve you well. A Beginner’s Guide to Google AdWords for Small Business.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media. And skyrocketing sales for the new chicken sandwich BK was hawking.

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Viral Campaign Small Business Guerilla 107