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When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out.
1) Embrace guerilla usability testing. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. By firing events on every action, you can get metrics that track Call-to-Action buttons and compare their performance to find out which one can be optimized. Nadav Poraz, Founder, WhoSampled.
The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. 1gY63vJ.
Establish milestones and metrics for your business plan. To make your business plan work for you, you’ll want to incorporate milestones and metrics from the start. Start doing guerilla marketing. Track your key metrics and know your numbers. Create a paid advertising campaign. Stay on top of your bookkeeping.
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics | by Avinash Kaushik – [link]. 20 Innovative examples of guerilla advertising | Desizn World – [link]. Great products sell. “Tesla Motors has no advertising, no ad agency, no CMO, no dealer network.” ” – [link].
You do CX a disservice if you focus only on metrics like NPS. You could use quick-and-dirty guerilla research methods (e.g., Align team goals and metrics with CX behaviors and outcomes. Get together with team heads and HR to develop metrics that measure behaviors or outcomes. Goals to focus on in the first 90 days.
Incorporate milestones and metrics into your Lean Plan. Start doing guerilla marketing. Track your key metrics and know your numbers. If you don’t have a business plan event, start with a One-Page Pitch. Once you’ve built out your Pitch, continue working on creating your Lean Plan. Begin building out your working environment.
Cycle metrics. Getting an innovation initiative started. Negotiating a mandate (materials include a shell mandate document). Typical Innovation Project Cycle (materials include a shell process). Managing innovation projects. Innovation team formation. Importance of thinking diversity. Measuring creative thinking preferences.
It is useful to get metrics on the state of things, but having those metrics will not change anything. Yes, it is interesting to know, but if you’re asking the question, don’t you already know the answer? The answer is, something’s wrong. If everything was going along swell in innovation would you be asking?
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