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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

I played Rage Against the Maching “ Killing in the Name Of.” What guerilla tactics do you want to use? So I played Lenny and … I got boo’ed. Eff you guys! OK, I’ll come up with something more conventional that EVERYBODY with taste loves. ” [go on.] Has a better male angst song EVER been written?

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Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created. It’s called by many names: brainstorming, idea generation, ideation, and New Product Development (NPD) to name a few.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Register your business name. Start doing guerilla marketing. Now you’re certain you want to (and can legally) operate a business out of your home and have a plan in place, it’s time to knuckle down and get your business registered with the appropriate authorities. Obtain the appropriate licenses and permits.

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The Ultimate Work From Home Checklist

Up and Running

Register your business name. Start doing guerilla marketing. Now you’re certain you want to (and can legally) operate a business out of your home, it’s time to knuckle down and get your business registered with the appropriate authorities. Obtain the appropriate licenses and permits. Create a paid advertising campaign.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

Her name is Pamela Menges, and she’s President of a high-tech start up in Cincinnati. I wholly applaud the idea, AND, there might be a more fundamental challenge that needs addressed first. She’s also a professor at the University of Cincinnati in their Engineering department.

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How to Attract Talent to Your Start-up

www.inc.com

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." Instead, the takeaway message for recruiting is: play to your strengths (in Meebos case, its networking), be active, not passive, and get your name out there. Create an Inc.com account: Home Magazine Blogs Ask Inc.

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6 Offline Marketing Techniques That Are Still Important

YoungUpstarts

Guerilla marketing. This doesn’t sound as extreme as the name implies, it simply means being a bit sneaky when distributing your message.

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