Up and Running

MAY 12, 2020

Now you’re certain you want to (and can legally) operate a business out of your home and have a plan in place, it’s time to knuckle down and get your business registered with the appropriate authorities. Legitimize your business operations. Build an active online presence (be your own PR person!). Start doing guerilla marketing.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Up and Running

SEPTEMBER 8, 2016

Now you’re certain you want to (and can legally) operate a business out of your home, it’s time to knuckle down and get your business registered with the appropriate authorities. Legitimize your business operations. Build an active online presence (be your own PR person!). Start doing guerilla marketing. Good lighting.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

ReadWriteStart

JULY 6, 2020

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. We recently had an experience with a client who was launching a new dating app in Toronto called Zepeel.

Marketing 156

Marketing Startup Guerilla Canada 156

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder PR 40

Up and Running

APRIL 5, 2016

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. If you are planning on waiting until your business is fully operational to start being more active on social media, don’t. Start building your social media campaign in advance. Get in early.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

Pascal's View

OCTOBER 18, 2008

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.  I excerpt a portion of his letter below: This is surely a time for companies to pay meticulous attention to detail, particularly their cost structure.

Guerilla 28

Guerilla Venture Capital United States PR 28