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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Guerilla tips for raising venture capital | VentureBeat – crowdspring.co/P6hM3O. New Jersey Votes to Block Tesla’s Direct Sales – crowdspring.co/1gnUjAX. The Essential Email Marketing Metrics You Should Be Tracking | Hubspot blog – crowdspring.co/1gY786G. Does A Billion-Dollar Valuation Buy Employee Happiness?

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Point of Sale system (if necessary). Build an active online presence (be your own PR person!). Start doing guerilla marketing. Feature discounts, special sales, or limited-time offerings. Before you can open your doors, however, you need to get your home office in order. Computer, laptop or tablet. Business phone system.

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The Ultimate Work From Home Checklist

Up and Running

Point of Sale system (if necessary). Build an active online presence (be your own PR person!). Start doing guerilla marketing. Feature discounts, special sales, or limited-time offerings. Here’s a basic list of the things you will need to consider purchasing. Computer, laptop or tablet. Business phone system. Box address.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

And skyrocketing sales for the new chicken sandwich BK was hawking. The viral awareness and PR that this mania built for the two brands was unprecedented and incalculable. How a small business used a guerilla tactic to build buzz and drive traffic. What can a small business learn? And the best part? Patience, Grasshopper.

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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

And he had the sales skills to convince mom and son Bieber to fly to Atlanta. We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Bieber did this through social media (YouTube and Twitter), radio show appearances (PR), and doing small local events throughout the US and Canada.

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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. Offer discounts, giveaways, or sales for your grand opening.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

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