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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

If you think it’s location-based services / find out where your friends are at while you’re out – let’s talk about whether we need to incorporate that into our product. I logged into a room to listen to music & see what the product was all about. Is our product not as pretty? But I saw turntable.fm

Startup 313
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Where LinkedIn Works for Me

SoCal CTO

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Early Stage Marketing and Branding – Farida Fotouh.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods. As a startup, you probably don’t have much money to spend on marketing or product development. It is true that founding a startup in times of crisis may look more challenging.

Startup 198
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13 ways to master UX testing for your startup

The Next Web

1) Embrace guerilla usability testing. Many startups don’t test their product at all or only after release because they fear it would be too expensive and would take too long. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. 3) Define your product goals first. 7) Simplify.

Cofounder 157
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4 New And Novel Approaches to Guerilla Marketing

YoungUpstarts

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. It’s the perfect match for farmers and retailers of organic products.

Guerilla 182
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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

20 creative guerilla marketing campaigns – [link]. Six Useful Google Code Labs Products For People Who Develop Website – [link]. Small companies have been doing this for years – [link]. Excellent overview about Google changes targeting content farms and the impact on search – [link].

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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. We discussed guerilla p.r., product reviews through blogs, as well as SEO, blogs, and social media marketing. I advised Rahul to study Epocrates as a model.

India 119