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As a startup, you probably don’t have much money to spend on marketing or productdevelopment. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It allows you to stretch your resources further.
Guerilla Innovation Chapter Six. Ideas need development and implementation — get that done and you’ve still got to run the business. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created.
Ideally, the economics of a development investment look like those of a cash investment; typically, a seed investor will get no more than about 20% of a company for his capital. Second, the company must eventually own the productdevelopment and maintenance functions in-house.
Such positions include: PR, Sales, ProductDevelopment, Lead Generation, Strategic Planning, Fund Raising, etc. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced.
Make those tweaks before fully entering the market – and understand that, for most entrepreneurs, this is a process, not a single final product. Develop a Plan. As you develop a business plan and a roll-out plan, and think about each step along the way, and what you will need to take each step.
I’ve said for some time that innovation should be everyone’s job, and it’s not just for R&D or productdevelopment teams. AND… This is a great study to support broader innovation efforts. Love that this survey quantifies it in a scientific way.
Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team?
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