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In recent years, however, frugal innovation has also gained traction in developed countries. This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. As a startup, you probably don’t have much money to spend on marketing or productdevelopment.
Guerilla Innovation Chapter Six. Ideas need development and implementation — get that done and you’ve still got to run the business. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created.
You’ve got a great idea and domain expertise, but limited money and insufficient technology resources. Should you co-found your company with a software development shop? They’re well aware of the conventional VC bias against funding companies which externally develop their technology, but they do have relevant skills.
Such positions include: PR, Sales, ProductDevelopment, Lead Generation, Strategic Planning, Fund Raising, etc. I’ve done tech marketing and PR consulting for 20+ years – many clients with multi-year and (entrepreneurial) multi-business relationships. We are in Nashville which is not tech friendly. Consultant.
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