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However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods. As a startup, you probably don’t have much money to spend on marketing or productdevelopment. Investors can also be skittish, and winning new customers is not easy.
Guerilla Innovation Chapter Six. Ideas need development and implementation — get that done and you’ve still got to run the business. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created.
I love writing, I enjoy making jewelry and I love the challenge involved in marketing products. Sell, import, invent or craft a product or accessory for enthusiasts in your hobby. Make those tweaks before fully entering the market – and understand that, for most entrepreneurs, this is a process, not a single final product.
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Performance-based deals can effectively mitigate your monetary risk of entering into a non-productive consulting relationship. Such positions include: PR, Sales, ProductDevelopment, Lead Generation, Strategic Planning, Fund Raising, etc. Their story, market positioning, products, etc. Our goal is to get to CA.
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