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Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.
That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it.
And because he connected with his target audience (young girls), his videos started going viral. And he had the sales skills to convince mom and son Bieber to fly to Atlanta. We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. But Scooter persisted. And Scooter introduces Bieber to singer Usher.
Flash mobs can be useful on several levels for promoting a business, since these seemingly random, but actually well-orchestrated dance acts will undoubtedly generate interest, not to mention that you can film it and go viral with your video clip.
I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 19- Cost-effective marketing.
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