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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

During beta-testing they would be guinea pigs. I'm no Seth Godin, but consider what I could do if I were a co-founder in a new software development tool company: I have personal relationships with the CEOs and other influencers at hundreds of software development companies. During ideation, they would brainstorm. After release of v3.0

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Pragmatism with Flavor

TechEmpower

Although we spend plenty of time researching and developing with new technologies based on desire and need, we don't want our clients to be guinea pigs (unless that's the nature of their business, of course). So even if that business doesn't exist as anything but a web site, we want them to avoid unnecessary technology risks.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? As the students filed into the classroom, my entrepreneurial reality distortion field began to weaken. What if I was wrong? Would anyone even show up?

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Delicious Closing Leaves a Bad Taste in My Mouth

This is going to be BIG.

We’d see them all the time and get to be feature testers and product guinea pigs. Once I did start using it, I got hooked. USV funded the company and for nine months, Josh and his team worked just three floors down from us. It was great to watch it grow and develop. The caption: “ This is del.icio.us.

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Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Have India’s poor become human guinea pigs? Watch the iPhone’s accelerometer pick up keystrokes from an invisible keyboard – [link]. Concrete Repairs Its Own Cracks With Bacteria | PSFK - [link]. – [link]. Interesting graphic comparing PHP, Ruby and Python – [link]. Priceline buys Kayak for $1.8

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The Power of Expert Feedback in Improving Writing Skills

Duct Tape Marketing

And so I came on, we started the podcast nine years ago, and I was the Guinea pig. So I run all the marketing and operations and everything, and I'm kind of the main Guinea pig still. And so I would write in public and share it on the podcast, and he would give me feedback and just rip it apart live on the podcast. And now I'm the CEO.

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Why Customer Experience Is the Key to an Amazing Business

Duct Tape Marketing

So I started urging them and now anyone who will listen to choose a customer about once a quarter and make them a customer experience guinea pig of sorts. The follow-up question then was – what stops your patients from getting a great result – and the obvious – “they hate to floss.”. Watch them visit your website.