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Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. As software developers, we're technophiles, so we enjoy these cycles and quite often find humor listening to the energy spent arguing on either side of issues.
The only metric that matters – [link]. Have India’s poor become human guinea pigs? A Startup Founder’s Priorities – [link]. Startup lessons from Pinterest founder Ben Silbermann | VentureBeat – [link]. Getting Better vs Being Good – [link]. Big Thinkers Are Pissed Off & Passionate | Inc – [link].
Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice. What kind of metrics should you be interested in, and why should social marketing success never be measured in LIKES alone? Fake Likes Will Mess With Your Metrics.
One metric that jumped out at me is the global reach. . There was a similar growth in terms of RSS subscribers, finishing with about 750 (although Feedburner "lost" about 400 of them this morning which I assume will be "found" tomorrow). You can see which page they left from but not where they went.
Or, consider offering a subscription service built around a more unusual pet, like this “pocket pet” subscription box for guinea pigs, gerbils, hamsters, and other small pets! See Also: The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed. Everyday Happy —natural diapers and baby products.
Every board meeting, the metrics of success change. Start using some of those customers as guinea pigs for a self-serve version of the product. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.
For many startups, this can be some of the hardest money to raise because traditional metrics aren’t well established, yet. I have some personal travel goals as well – I want to build a raft and sail from Indonesia to Papua New Guinea. Thanks to Will Hatton, Hotel Jules ! #14- 14- Democratize corporate learning.
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