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Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice. What kind of metrics should you be interested in, and why should social marketing success never be measured in LIKES alone? Fake Likes Will Mess With Your Metrics.
The only metric that matters – [link]. Have India’s poor become human guinea pigs? A Startup Founder’s Priorities – [link]. Startup lessons from Pinterest founder Ben Silbermann | VentureBeat – [link]. Getting Better vs Being Good – [link]. Big Thinkers Are Pissed Off & Passionate | Inc – [link].
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