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There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America.
I started my company to increase the awareness about marketing within the small business community (what it is, what it is not, how to know you’re doing it right, etc) as I come across many that confuse marketing with PR or sales and are frustrated when their marketing programs don’t create the sales boost they expect.
So I was, I was doing it eight o'clock in the evening in Hawaii and you know, it was kind of boring. I just like, you know, it, this is, I guess I grew up, you know, in a PR background mm-hmm and this feels like journalism to me. And I did it purely out of selfishness because I do a solo show. And I agree.
I think it powers advertising, it powers email, it powers social, it powers PR. John Jantsch: You know, I’m going to Hawaii in a week or so, and that’s like state number 47 off the checklist. Do you plan this core content or content core, I’m sorry, to be adaptable to all of those channels? North Dakota-.
Before I started my business I went to a conference in Hawaii called Worthshop and one of the speakers was Jody Burr who talked about finding your inner CEO. A PR expert once told me the name is esoteric, but that kind of made me like the name even more, heh heh. In the end the answer was right in front of us all along.
Via Stanford, Berkeley, Facebook, Google, recruiting Harvard and MIT undergrads, their wonderful PR machine, advertising free meals, free car washes, free dry cleaning, free day care. Recruitment – Most of the leaders in SV are from elsewhere because Silicon Valley aggressively acquires the best from all over the world.
And he hooked me up with some volunteer PR people. It's some of the top PR people in the world. So yeah, so now we've got New York, New Jersey, Maryland, Pennsylvania, Connecticut, Rhode Island, Hawaii, Puerto Rico, LA, Miami, Washington, San Antonio, Dallas County, San Francisco. Eric Ries : Well that. Eric Ries : Yeah.
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