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Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success

Duct Tape Marketing

So it's understanding what constraint is and how to manage that, I suppose was, John (05:27): Yeah, of course, it's so cliche now, but I like to tell even 30 year olds about a dialup internet and things of that nature. Viral videos on YouTube summarizing it. Can you imagine that now it would take 10 minutes and we had to take turns.

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Uncovering The Hidden Power Of Your Unfair Advantage

Duct Tape Marketing

So it's understanding what constraint is and how to manage that, I suppose. And so if you can identify your unfair advantages and then amplify those in your pitch, in your message to hiring people to your cust or getting customers, it will help you get your early traction, which is what starts a business. John Jantsch (06:24): Yeah.

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