ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. Are you earning more brand queries in search?

B2B 130

B2B eCommerce B2C Sales Cycle 130

Duct Tape Marketing

APRIL 19, 2013

The trouble with this mindset is that social media and inbound marketing has actually made the distinction even harder to appreciate. There was a time when marketing created brochures and sales people delivered them. In the most traditional view marketing is charged with lead generation, lead conversion and customer experience.

Sales 68

Sales Marketing Lead Generation Semantic 68

Duct Tape Marketing

FEBRUARY 22, 2017

By the end of this post, you will have a one-week action plan for systematizing social selling to win dozens of more meetings and closed business every month, and once your system is up and running, you’ll find that the time investment is very minimal. Hire a virtual assistant to find your targets’ emails and other information.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. Take the time to build your list organically through your website, social media pages and other marketing efforts. photo credit fotolia.

Sales Cycle 69

Sales Cycle Marketing Nashville Social Media 69

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. Take the time to build your list organically through your website, social media pages and other marketing efforts. Get your content right.

Sales Cycle 62

Sales Cycle Marketing Nashville Social Media 62

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Referred leads were likely sent to you from someone you trust, so you can skip the know, like, and trust stages and jump straight to the try stage. Customers and Hiring Use your referral system for hiring.

Programming 87

Programming Small Business Advisory Board B2B 87