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In brief, my own story involves a software company called RTMS in Milwaukee. Yet we outperform the companies that hire those same folks. They’ve relied on their ability to generate sales from improved and innovative products and services and have bootstrapped their businesses to success. It was bootstrapped.
For the first few years, the business was run out of her New York City apartment, and she was hand-delivering her products directly from her kitchen to wherever a NYC taxi would take her in the Manhattan area. Tell us about your products and services. How did you come up with your business name? How do you help clients?
Or maybe your projected earnings were reasonable, but your product demo went horribly wrong. If you are looking to add experienced people to your team but can’t afford to pay employees, look at finding a cofounder or using venture labor (hiring someone you pay in equity instead of cash). Pitching your product instead of your deal.
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