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Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Or company names – why is it 37signals? ;-). Apr 27 2010.
And hiring an intellectual property attorney may seem like a budget dealbreaker. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or productnames, logos , and slogans. Applying for a trademark — Do it yourself or hire an attorney?
So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and productnames, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. This is often referred to in the creative community as a “ work-for-hire agreement.”.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group. Her new tradeshow manager quickly came to understand that his job was not to set up booths.
Can a competitor’s productname be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? The great people you hired are depending on you to expand their horizons, and you are in this for the long term.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We hired union laborers to do that. The same was true for the Product Marketing group. What’s your advice about hiring sales/marketing folks? (I
What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your productnaming. Eventually I relented and she joined the group.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Quick to hire and slow to fire. Only hire people who like you or think like you.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
Misunderstand Names and Logos. So you’ve got a great name and a snazzy logo to go with it — is it better to file your trademark as a full logo, or should you trademark just the name itself? If your name is unique enough to achieve registration on its own (e.g. If you’re like many companies using a more common name (e.g.
Using things like Skype , including Skype-In phone numbers, live chat software you can add to your site by copying a little code to your pages, help desk scripts, and of course, staying on top of email support by hiring someone to specifically focus on it – you can offer it all. High Quality Product Photography.
What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our productname before our company name. Our product is Sgt.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your productnaming. Eventually I relented and she joined the group.
Your name or productname, branding, and customer lists are all valuable IP assets and need protection. And, if you are working with anyone on your business or idea, having work-for-hire and employment agreements will ensure the work done for the company is owned by the company.
Sourcing right vendors will assist you to keep customers and prospects glued to your products. Do intensive research about a vendor’s past records before engaging them to market your products. Naming your company. Prior to starting your business, the venture’s name should come first. Create your business website.
You are here: Home » Messaging » How to Name Your Startup. How to Name Your Startup. Naming sucks. Did you name it something stupid? But name your startup John Smith and Associates and you’ve got yourself a problem. That might be tricky if your name is Ubbnoxx.us. aprildunford. |.
Naming and Verbal Branding Services. Pay the balance on your naming package. 10 tips for naming your company, product, or service. Hosting that Biznik workshop on naming has inspired The Name Inspector to post some tips about the actual naming process. Fortunately, there’s no magic to naming.
So, after the name of the product, which should be written in the biggest typeface, the most significant information should be shown clearly, starting in the top right corner, or directly under the productname. At least, you can talk to the design agency you have hired, as a different perspective often works well.
But there’s one field that remains stubbornly unscientific: recruitment and hiring. A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. And can really bring down morale during a tough hiring process. Hire that all-star marketing Ph.D.
There are two kinds I enjoy: one is highly creative, like company or productnaming. They say, if you’ve got a limited budget and can only hire one person, hire the best writer. Everyone should have a professor with that degree of interest in their writing. Please tell us about your favorite projects.
Product images. Most people simply type out their productname, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.
We return to the three revenue models from the beginning of the pitch, introducing the productnames for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. That’s a worthy value proposition.
the content is understandable (titles in images, unclear productnames, crazy stuff), and you are super fantastically sure about what you are doing when you make every page dynamic and "personalized customized super-relevant" to each visitor. If not, the SEO God you hired might only be a seo god.
Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech.
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