Both Sides of the Table

JULY 9, 2013

If you’re at a startup and new to sales & sales people you might want to read my basic primers: Why hiring seasoned reps at a startup might not work. Or thinking about how much capital you have and therefore how many people you can hire – you rigorously prioritize. Beware of crocodile salesmen.

Customer 324

Customer PR Marketing Technical Review 324

YoungUpstarts

JANUARY 16, 2012

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. This chat brings together professionals from journalism, blogging, and PR to talk about a wide range of issues. Marketing and PR. The name might be deceiving, but this chat isn’t just for PR studs. usguyschat.

Social Media 228

Social Media PR Media Hosting 228

Rembrandt Communications

MARCH 30, 2025

After all, those SEO/PR/marketing companies claim that theyll take care of everything for you. They hired an SEO or marketing company a few months ago but werent really sure what was happening or what they were paying for at the time. But you need fresh new content on your website, newsletters, emails, social media, etc.

Technical Review 130

Technical Review Intellectual Property Due Diligence SEO 130

Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! Everyone is hiring, and the competition for top talent is fierce. PR is your hiring secret! PR is your hiring secret! Know that you are hiring the best candidates possible right now. For more insights and PR help, check out this information!

Public Relations 130

Public Relations Hiring PR Technical Review 130

Steve Blank

APRIL 5, 2017

Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem.

Marketing 318

Marketing Audience Technical Review PR 318

Both Sides of the Table

APRIL 19, 2011

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). To make PR big you need to find a way to “make news”.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Both Sides of the Table

APRIL 3, 2014

” So I did want any rational person who wants to improve does – I hired a coach. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different.

Sales 382

Sales Startup Technical Review Matching 382

TechEmpower

MARCH 4, 2024

This includes: Github Copilot, PR summarization, user story creation including test and edge cases, creating unit and behavior tests, query optimization, debugging, and more. This not only speeds up hiring but also lowers the costs associated with lengthy recruitment cycles.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Both Sides of the Table

APRIL 20, 2010

You still have some leeway to hire above them if need be. new features need to be rolled into PR strategies and competitor analyses. - A “chief architect&# is a young version of a “CTO.&# It’s your hedge. The best CTO’s / Chief Architects are purists.

Fractional CTO 400

Fractional CTO CTO Hire Fractional VPE Part-Time VPE 400

Both Sides of the Table

OCTOBER 22, 2011

When you haven’t been decisive in years, when you botched a profitable exit, when you hired a non-visionary CEO and then fired her by email – it’s time to get out of the way. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. For the good of your people.

Leadership 418

Leadership Technical Review Software Review PR 418

Both Sides of the Table

DECEMBER 13, 2010

Everybody was doing marketing blitzes, over-paying to steal the best staff, pimping out urban offices to the nines , and hiring in a frenzy. It’s clear that the exuberance has returned to hiring, paying large compensation, poaching staff with big payouts and large fund raising events at lofty prices.

Turkey 302

Turkey Differentiation IP Technical Review 302

Both Sides of the Table

FEBRUARY 5, 2011

So I did want any rational person who wants to improve does – I hired a coach. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. Cash, cash, cash.

Sales 316

Sales Technical Review Matching Hiring 316

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. It forces harder decisions about whom you’ll hire and whom you’ll delay. million or $4 million.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

YoungUpstarts

AUGUST 31, 2020

Personal assistants are often hired to prepare decisions and information for managers and take care of miscellaneous tasks for busy executives and CEOs — who all earn higher incomes. Alternatively, individual VA contractors can be hired for a monthly salary, or workers for short gigs can be found via Fiverr or TaskRabbit.

Artificial Inteligence 214

Artificial Inteligence Mali Management Technical Review 214

Both Sides of the Table

JULY 1, 2010

As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises. I never built a Google-sized business but I did build an organization from scratch that grew to 120 employees in 5 countries before we sold it.

CTO Hire 308

CTO Hire Management Technical Review Part-Time VPE 308

YoungUpstarts

AUGUST 17, 2016

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. One of the worst things you could do in PR is only start talking about your new product once it launches or a week before. by Cameron Johnson.

PR 100

PR Developer Product Indianapolis 100

Both Sides of the Table

JANUARY 11, 2014

So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” If you can’t do this, nothing else really matters. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349

PR Startup Hiring Social Network 349

Both Sides of the Table

JUNE 22, 2011

Huge structural under-employment in much of the country and full employment in some niche tech markets where it’s impossible to hire developers, designers or sales professionals. For others it feels like a two-speed economy, where rules apply to hot tech startups that don’t apply elsewhere. You know what I’m talking about.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? This is just one example of the Power of PR at work, but it can catapult your success! I bet youre ready to learn more Well, many people believe that PR stands for press release. How are you using the Power of PR?

PR 130

PR Public Relations Database Audience 130

Rembrandt Communications

SEPTEMBER 1, 2024

Well, after receiving numerous messages from a content/SEO/PR/marketing firm via various mediums over the course of a few weeks, you finally decide to hire them to help you. They hired a company a few months ago but hadn’t seen any results. Before hiring any service provider, conduct your own research. Get It In Writing.

Technical Review 130

Technical Review Intellectual Property SEO Due Diligence 130

The Startup Magazine

AUGUST 7, 2024

In fact, according to PR Newswire, 53% of homeowners in the United States have had their siding replaced at some point. Hire Skilled and Experienced Staff Your team is the backbone of your business. Hire skilled and experienced roofers and siding installers who can deliver high-quality work.

Software Review 158

Software Review United States Social Media Advertising 158

Transformify

MARCH 14, 2020

’’ Diversity hiring is not about ticking boxes in checklists or having all groups represented whatever the definition might be across different geographies around the world. So, who benefits the most from work from home jobs and diversity hiring programs? Work from home jobs & Hiring Neurodiverse People.

Hiring 75

Hiring Bulgaria Italy Spain 75

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Steve Blank

SEPTEMBER 5, 2018

He just hired Meg Whitman. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. the ex-CEO of HP and eBay, as CEO of NewTV. Then one day it was over.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

MAY 4, 2020

If you are not familiar with SEO, hire a search engine optimization expert to ensure that your website and blogs are optimized for search. An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. Acquire More Funding.

Social Media 147

Social Media Startup Distribution Public Relations 147

YoungUpstarts

APRIL 9, 2014

This includes short-term projects like PR for a new product, YouTube videos, and apps, as well as ongoing responsibilities that you don’t want to hire a full-time employee for, such as scheduling, marketing, or bookkeeping. I would need to hire five full-time employees to handle our calls, but the call center we use has 25 U.S.-based

North Carolina 195

North Carolina America Los Angeles Europe 195

Both Sides of the Table

APRIL 26, 2016

But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

MARCH 7, 2017

You can hire part-time employees or outsource some of your routine tasks such as bookkeeping, copywriting, and legal paperwork and contracts. When putting together a team of full-time employees, make sure to hire people with strengths that counterbalance your weaknesses. Make Excuses for Their Mistakes.

Entrepreneur 203

Entrepreneur Cofounder Israel Asia 203

Both Sides of the Table

JANUARY 22, 2014

Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. Connections? Commitment.

Portfolio 364

Portfolio Chicago Sales Incubator 364

YoungUpstarts

DECEMBER 2, 2018

Having conceptual ideas and good recommendations are a good basis for developing full-time business hiring people to extend list of services and maybe even establishing IT company. 6. Advertising and PR. Create websites or offer web design services for individuals or small businesses. Helping to be green and eco.

Cost 185

Cost Technical Review Social Media PR 185

YoungUpstarts

JULY 6, 2011

When possible, make PR investments and keep an active and relevant social network (e.g., Don’t be in a rush to hire “top” managers. Often, the “top” managers that a startup can garner are the ones who were rejected by other established businesses and so it may not be a good idea to hire a so-called “top” manager.

Intellectual Property 244

Intellectual Property Non-Compete Technical Review Business Plan 244

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team. videos, how-tos, infographics, etc.),

B2B 153

B2B Marketing Distribution Curation 153

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120

PR B2B Lean Audience 120