Hiring PR Stock Options 
Both Sides of the Table
APRIL 19, 2011
o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). To make PR big you need to find a way to “make news”.
Startup Professionals Musings
NOVEMBER 4, 2022
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.
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Startup Professionals Musings
FEBRUARY 9, 2020
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.
Both Sides of the Table
JANUARY 21, 2010
Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? I know he’s smart but you wouldn’t hire a Javascript developer to do your database design – would you? Shame about that pesky FAS 157 ruling.
Startup Professionals Musings
JUNE 11, 2014
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.
The Next Web
JUNE 15, 2012
After all, cash may be in short supply, but there’s a virtually endless amount of work to be done, from coding and web development, to PR, sales, general operations, or sage advice from an industry veteran. Many young tech startups reserve 15%-20% for employee stock options. It’s a logical solution. Plan upfront.
Startup Professionals Musings
FEBRUARY 18, 2018
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.
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