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And hiring an intellectual property attorney may seem like a budget dealbreaker. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or productnames, logos , and slogans. Applying for a trademark — Do it yourself or hire an attorney?
Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a productname by seeing what the product does. Everybody knows what a productname should be.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that. The same was true for the Product Marketing group. Her new tradeshow manager quickly came to understand that his job was not to set up booths.
Can a competitor’s productname be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? The great people you hired are depending on you to expand their horizons, and you are in this for the long term.
Trademarks , which we touched on last week, are brand and productnames, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We hired union laborers to do that. The same was true for the Product Marketing group. What’s your advice about hiring sales/marketing folks? (I
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your productnaming. Eventually I relented and she joined the group.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Quick to hire and slow to fire. Only hire people who like you or think like you.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
We return to the three revenue models from the beginning of the pitch, introducing the productnames for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. That’s a worthy value proposition.
Using things like Skype , including Skype-In phone numbers, live chat software you can add to your site by copying a little code to your pages, help desk scripts, and of course, staying on top of email support by hiring someone to specifically focus on it – you can offer it all. High Quality Product Photography.
Hiring a trademark attorney is a smart investment in your brand and your business’s future. Starting a business is an exciting time, and coming up with productnames and company logos can be one of the more enjoyable tasks you’ll tackle. Avoid Trademark Pitfalls and Build a Solid Brand.
the content is understandable (titles in images, unclear productnames, crazy stuff), and you are super fantastically sure about what you are doing when you make every page dynamic and "personalized customized super-relevant" to each visitor. If not, the SEO God you hired might only be a seo god.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.
I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your productnaming. Eventually I relented and she joined the group.
Your name or productname, branding, and customer lists are all valuable IP assets and need protection. And, if you are working with anyone on your business or idea, having work-for-hire and employment agreements will ensure the work done for the company is owned by the company.
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a productname that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
Sourcing right vendors will assist you to keep customers and prospects glued to your products. Do intensive research about a vendor’s past records before engaging them to market your products. Naming your company. Prior to starting your business, the venture’s name should come first. Source: Google Images.
So, after the name of the product, which should be written in the biggest typeface, the most significant information should be shown clearly, starting in the top right corner, or directly under the productname. The impact of a good copy should not be underestimated when it comes to sale of products.
Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our productname before our company name. Our product is Sgt. We wrote people on the list that grew to about 40 names.
But there’s one field that remains stubbornly unscientific: recruitment and hiring. Simply having administrators black out candidates’ names and addresses before they’re reviewed by hiring managers is one surprisingly effective, easy place to start. YOU’RE NEVER JUST HIRING FOR RIGHT NOW.
There are two kinds I enjoy: one is highly creative, like company or productnaming. They say, if you’ve got a limited budget and can only hire one person, hire the best writer. Everyone should have a professor with that degree of interest in their writing. Please tell us about your favorite projects.
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve namedproducts a handful of times with decidedly mixed results (See my post on productnaming here ). How to Name Your Startup [link]. You should subscribe!
If this is an issue and you can’t afford to hire a naming firm to screen the name for you, try to identify the main languages you’re concerned about (start with the ones with the most speakers in your market, obviously) and find speakers yourself. This is what sells your product and where you [.]. Names (52).
Product images. Most people simply type out their productname, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. infoChachkie. Intuitive URL.
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