Remove Hiring Remove Retention Remove Revenue
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. So your Q1 results will be $180,000 less profitable than if you hadn’t hired them. Hiring more people isn’t always the right answer.

Startup 418
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

So rather than hiring a VP Marketing [to establish a strategic marketing plan, build and manage the marketing team, manage outside vendors, etc.] I recommend hiring or appointing a growth hacker.” If you can’t do this, nothing else really matters. Growth hacking is a mentality that a company needs to be committed to.

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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

The question is: How do you decide what role is most important to hire for? If I hire someone to do X, I’ll have time for Y and Z. Hire the best person for that role. Examples: You hire the VP of Engineering for Facebook. You hire a super-effective VP of Sales , would that 10x sales in the next 12 months? (If

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How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

The reason that incumbents can’t react is that their revenue and defensibility are continued by serving the high-end of the market for which it would take too much time & money for any competitors to effectively challenge. It’s the most profound book I’ve read on thinking about how the Internet is changing business.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. And they are revenue drivers in that simplistically impressions x fill rate x eCPM equals revenue. How many people would we need to hire?

Metrics 346