Why Hire a Fractional CMO in the Early Days of Your B2B Startup
The Startup Magazine
JUNE 20, 2024
One increasingly popular strategy is to hire a fractional chief marketing officer (CMO). Early-stage startups often operate with tight budgets, making it impractical to hire a full-time CMO. Such a dual approach helps B2B startups generate new leads while building brand awareness and driving revenue growth right from the start.
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