Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Sustaining short-term losses is all predicated on ability to finance the losses through venture capital or other means. The reason one would accept losses is when they are investments in fueling faster growth.
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