Hockey Stick Metrics Sales Cycle 
Startup Lessons Learned
APRIL 14, 2009
Every board meeting, the metrics of success change. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. And yet, their investors are frustrated. Fantastic post.
ConversionXL
APRIL 10, 2020
Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” He recalls an epic battle over a homepage redesign that, while crushing key metrics, struggled to gain support: Multiple executives hated this page. Mailchimp’s Willie Tran agrees.
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