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“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.
The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b Spoiler : user retention and conversion are hard. Retention The scary reverse-hockeystick chart shows up in this report, too. On the other side, though, ugh.
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This wasn’t very impressive, but we had two things going for us: A hockeystick shaped growth curve.
When I ran Opsware, we had the non-linear quarter problem also known affectionately as the hockeystick. The hockeystick refers to the shape of the revenue graph over the course of a quarter. Our hockeystick was so bad that one quarter, we booked 90% of our new bookings on the last day of the quarter.
VC companies need hockeystick growth. Retention can be relational. By chasing hockeystick growth via automated high-growth channels, you might miss the boring, but gravity defying, methods that you do have at your disposal. You can treat them as your friends, and retain them through proactive relational bonds.
Instead of paid acquisition fueling an up and to the right hockeystick, these companies would grow organically. Retention, referral and growth hacking experts would be in high demand, asked to squeeze blood from a stone in order to grow a userbase without paid acquisition.
Forget about traction and hockeystick growth. You will use your fridge for a decade or more so the retention here is high. 3) Does your business have naturally short retention? Repeat successful founders also think a lot about retention. But, the retention is terrible / non-existent. or lack of).
Forget about traction and hockeystick growth. You will use your fridge for a decade or more so the retention here is high. 3) Does your business have naturally short retention? Repeat successful founders also think a lot about retention. But, the retention is terrible / non-existent. or lack of).
VC companies need hockeystick growth. Retention can be relational. By chasing hockeystick growth via automated high-growth channels, you might miss the boring, but gravity defying, methods that you do have at your disposal. You can treat them as your friends, and retain them through proactive relational bonds.
The five ways of digital transformation: Digitize the product; Wrap a digital service layer around product; Digitize processes “behind the scenes”; Digitize marketing, sales, and retention efforts; Innovate new digital products. Leadership thinks it’s spending tons of money; practitioners feel like they have no resources.
That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. If you’re sure … Peter I think you need to mute yourself again. How many people are going to leave?
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