Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167