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Historically, most bricks-and-mortar businesses were named after their founders, and large corporations often have a publicly traded parent company that holds all of the stock in many operating units that have familiar or famous names (e.g., AMR as holdingcompany for American Airlines).
Word here is that GitHub will be afforded a similar situation within Microsoft, operating as a wholly-owned company yet still retaining its structure. [Under Nadella, Microsoft has already open-sourced PowerShell, Visual Studio Code, and MSFT Edge JavaScript engine, among others.].
Why Ad HoldingCompanies Should Act More Like VCs | Advertising Age - [link]. Brands Will Become Media: Here’s How | Logic+Emotion - [link]. Why Agencies Could Win the Talent Fight with Startups | Digiday – [link]. 7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. Advertising Age - [link].
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