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In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. All the marketing and pricing in the world won’t make your brand memorable if your employees don’t live and communicate that feeling.
There was a sea change in thinking this year; social entrepreneurs seemed increasingly fascinated by the market as a mechanism to advance their social agendas. Also, funders themselves seemed increasingly open to the market as a force for change. Scott Gilmore at Peace Dividend Trust (PDT) is a case in point.
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