Startup Professionals Musings

FEBRUARY 24, 2021

We all need to be humble and recognize that what we need to know about technology and the market changes daily. While productivity is important, the bigger risk is not learning from customers and the market, and falling behind. Identify a business purpose and goals that motivate any team. Be the model of customer focus for the team.

Honduras 368

Honduras Nepal Startup Lean 368

Startup Professionals Musings

JULY 24, 2020

In my experience, your first step should be to look beyond traditional marketing practices, per the following strategies: Make every customer experience a memorable one. All the marketing and pricing in the world won’t make your brand memorable if your employees don’t live and communicate that feeling.

Honduras 340

Honduras Nepal Social Media Employee 340

Brandanew

AUGUST 14, 2016

I was very curious to know what made Shikha create a new Indian brand, instead of carrying forward with what was working and just exporting to the global brands as a supplier and partner? The younger age brackets could not afford the everyday market! We decided then to evolve to the market rather than let the market evolve to .

Customer 150

Customer India Honduras Detroit 150