7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
In addition, research shows that companies that fail to align their marketing and sales departments have less ROI, and lose 10% or more of their revenues per year. In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. Buyer behavior is difficult to predict and quantify.
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