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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. sourced from the Scrum Guide.

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How To Work Better with Your Co-Founder

ReadWriteStart

While open-source tools, readily available APIs, social platforms and cloud hosting providers have made it easier in many ways, being a Web entrepreneur is still not for the faint of heart. It's challenging to build, design and deploy software. I'm a huge fan of scrum and would encourage any startup to explore it.

Cofounder 121
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Are Agile Innovation Methods Right for Your Team?

The Startup Magazine

It requires strong leadership that inspires change and experimentation, as well as frequent reviews of any obstacles in order to minimize risk efficiently. Is this a software development project? An agile approach is all about working quickly and efficiently to innovate more than the competition. Are your teams co-located? —

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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

Kenya and Nigeria are of a particular interest for the employers in the UK due to the high percentage of English speakers who have received bachelor’s degree or higher. 20 % of the project managers are familiar with Scrum, but there are very few product managers – less than 1% of all. Scrum, Agile, Product Management.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. For example, Kanban and Scrum are two popular agile project management rituals. Outlets include paid, owned, and earned platforms, as well as a place to host and share content.

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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. Vlad is also the CEO at DarwinApps , a software development shop.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. Well they’re already burning, so I would suggest as you move toward a paid model, at the same time, you start diligently building a network of alliances with people who already have a good reason to promote your service.

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