Agile Marketing: How to Implement Scrum for Digital Marketing
ConversionXL
JUNE 13, 2017
Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. sourced from the Scrum Guide.
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