abovethecrowd.com
JULY 17, 2013
On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Startups like tried and true browser-centric customer acquisition techniques like SEO and SEM, but the mobile app world is different. The distribution techniques are completely new.
ConversionXL
SEPTEMBER 17, 2018
One of my former colleagues, Rob, is an SEM guru—with zero coding background. JavaScript is one of the most frequently used programming languages in web development (besides HTML and CSS). jQuery , a JavaScript library, powers the HTML/CSS changes for A/B testing. How SQL solves real-world marketing problems. Difficulty : 8/10.
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ConversionXL
DECEMBER 13, 2022
Skills that come in handy when setting up A/B tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to craft variations. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth.
ConversionXL
DECEMBER 2, 2015
Some skills that come in handy when setting up tests are HTML, CSS, and JavaScript/JQuery, as well as design and copywriting skills to draw up the variations. PPC/SEM campaign. Sure, some tools allow use of a visual editor, but that limits your flexibility and control, so learning some technical skills is helpful. Source type.
crowdSPRING Blog
DECEMBER 14, 2016
Look at the meta keywords in their HTML code – these will give you lots of insight into the keywords your competitors consider important (but keep in mind meta keywords have become much less important over the years). You’ll want to spend some time researching the keywords that will drive SEO traffic to your site. This can take time.
Startup Professionals Musings
FEBRUARY 27, 2010
Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. These are HTML tags naming each page, which should contain one to three of your keywords.
Duct Tape Marketing
JANUARY 13, 2017
When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. Keep in mind, though, that in order to be picked up by search engines your content must be HTML text. As you can see from the examples above, SEO and SEM are inextricably connected.
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